.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, once adapted to getting billions in equity capital every year, have actually increased almost $360 thousand so far this year, placing it on track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That downturn is due to market saturation, heightened regulative tensions, as well as economical uncertainties.ADWEEK spoke with 5 VCs that remain to buy adtech firms, despite these problems, about what they are actually looking for and also what they stay clear of. Probably unsurprisingly, these investors are actually targeting possibilities in privacy-focused technologies and also industry-specific locations like hooked up television.